About Us
Have you ever seen a problem that you felt could really be solved, and just had to do something about it yourself? If so, then you understand how Texturock came to be.
Stone and epoxy flooring (also called an “overlay” or “cast in place flooring”) has been around for over 40 years. In that time it has been the answer to so many problems for people both indoors and out, commercial and residential. The customers who have had good results LOVE it like nothing else.
Unfortunately though in the past, being a unique product that not everyone was familiar with, the industry was also prone to some inconsistencies:- Different installation techniques yielded random results
- Lack of knowledge about epoxies led to unhappy customers
- Short lived companies left homeowners nowhere to turn for service
In short, what was a lifesaver for many was a huge headache for others.
In 2007, after a few years in the industry, the owners of Stonecote Inc. launched the brand Texturock to be the answer to these problems. Realizing that few key ingredients could make every story a happy one, they set out to make Texturock the industry standard. Here’s how:- By travelling throughout North America to learn what works, and partnering with major players from Canada, Europe and the US, Texturock has been able to bring the best the industry has to offer, all under one roof.
- By voluntarily holding ourselves to the highest standards, the products and installation are always second to none.
- With ongoing training and certification we are constantly evolving to better serve our customers’ needs.
- Adding sister products to the lineup such as rubber flooring, commercial epoxy coatings, and more, saves time shopping around and ensures that we always have the right product for your needs.
- Through an in-depth consultation program before, during, and after the installation process, our customers are the most educated, and the most satisfied in the industry!
Who We Are
Co-owner
Jerret Jastal

As the son of a contractor, the entrepreneurial spirit took hold of Jerret early. From newspapers at age 10, then lawn care in high school, what came next was inevitable. At age 22 he started his first business in the commercial maintenance industry. Through a commitment to Integrity and customer service, that business soon grew to look after projects coast to coast for JC Penney’s, one of the largest retailers in the US.
As the son of a contractor, the entrepreneurial spirit took hold of Jerret early. From newspapers at age 10, then lawn care in high school, what came next was inevitable. At age 22 he started his first business in the commercial maintenance industry. Through a commitment to Integrity and customer service, that business soon grew to look after projects coast to coast for JC Penney’s, one of the largest retailers in the US.
“I was raised on sir and ma’am, and business was done on a handshake. Although the world moves faster now, the same timeless principles apply. When you treat people like family, like you may have to sit and eat dinner with them every night, it keeps you honest. You want to be able to look them in the eye and know they trust you. That’s how I feel about my customers!”
Co-owner
Chris Clark
Cut from the same cloth, Chris has always been a self-starter. At an early age he showed his discipline by pursuing and earning certification as a Personal Trainer. Then, at only 23, he started his own flooring installation company. Fit-To-Floor allowed Chris to combine his passion for fitness with a love of working with his hands. After several years in the industry installing everything from hardwoods to ceramic, he was trained in the stone and epoxy industry and fell in love with the product.
In 2007 the timing was right and Texturock was born. With a great working knowledge of how to make an install last, and a keen eye for detail, Chris is a natural to run day-to-day operations for Texturock. As well as hands on training for new installers and distributors, he personally oversees each install to ensure it meets exacting standards and will last for years to come.
Taking the long view to building a business Chris feels “For me payday is really about seeing that look on the customer’s face when the job is complete. It makes everything we do worth it to hear that thanks and appreciation. You really know you’ve made a difference when 3 years later a customer will run into you at the store or a trade show, and they’re still as excited as the day it was done!”